STAMP Second Floor
Tel: (301) 314-8618
E-mail: amrusko@umd.edu
Mon: 9:00am-5:00pm
Tues: 9:00am-5:00pm
Wed: 9:00am-5:00pm
Thur: 9:00am-5:00pm
Fri: 9:00am-5:00pm
Sat: Closed
Sun: Closed
TIMELINE & PUBLICITY MENU
for Advertising in Stamp Student Union:

The information included here is for student organizations, faculty/staff and outside groups who market and promote programs and events. With over 17,000 visitors daily,the Stamp is an ideal location to hold and publicize your event. Our hope is that the following guidelines will help attract the audience your program deserves.

SEVEN WEEKS FROM YOUR PROGRAM DATE

  • Visit the Reservations Office, room 1133 of the Stamp, and reserve your room, showcase, and banner space. Showcases can be used for two weeks and are at a premium. Reserve your showcase so that your display is up two weeks previous to your event. Banners can be displayed Monday through Friday.
  • If you are printing a calendar of events (COE) poster, start to compile the dates, discuss a distribution plan, visit Copy Services, 0232 the Stamp, and have them begin the design of your poster.

SIX WEEKS FROM YOUR PROGRAM DATE

  • For imprinted items (pencils, highlighters, etc.) select item and have artwork completed. Copy Services (x54463) can assist you with the artwork.
  • Approve the completed design for your COE poster.

FIVE WEEKS OUT

  • Order your imprinted item.
  • Send your COE poster to the printer.
  • Mitzpeh, Black Explosion, and Eclipse are bi-weekly or monthly publications. Call them to see if your event corresponds with their next issue.

DIVERSIFY YOUR ADVERTISING.

FOUR WEEKS OUT

  • If you'd like to use a banner try the FM Signs and Graphics Shop (301.405.7257) on campus. They will design, as well as print your banner.

    • Hints:

  • Use generic language that does not include dates or room #'s.
    For example: "THE ALL NITER IS THIS FRIDAY," "FIRST LOOK FAIR IS THIS WEEK," and "SGA ELECTIONS ARE THIS WEDNESDAY AND THURSDAY."
  • Standard size for display inthe Stamp is 3'x 6'.
  • Ask Copy Services to develop the design for your print ads, flyers, posters (for the Stamp sandwich boards you will need a 22" x 26", portrait poster forthe Stamp sandwich boards), press releases, etc. Provide them with the WHO, WHAT, WHERE, and WHEN of your event.

Think about the following when developing your print ad...

  1. Is your logo prominent?
  2. Did you include a TTY number? (This is the device used to communicate over the telephone for the deaf.)
  3. Is your event accessible?
  4. Did you include the disability logo?
  5. Consider phrases such as "Everyone Is Welcome" or "Bring A Friend".
    Surveys have shown that some individuals see sponsored events as closed to the public.
    DO NOT detract from your program by doing hand written flyers or posters.

You have the option of advertising on all 30 University Shuttle buses for FREE!

You'll need to produce 31, 11" x 17", landscape, laminated small posters.

Download a submission form. Shuttle UM has 80,000 riders 14-30 days!

*Contact Shuttle UM @ prshuttle@accmail.umd.edu.

THREE WEEKS OUT

  • Your COE posters should be delivered by now. Send calendars to campus departments, post on kiosks, distribute to campus organizations, etc.
  • The imprinted items you ordered are now in as well. Start to distribute.
  • Send your press releases to campus papers, Outlook, University Relations, student organizations, and other targeted groups.

TWO WEEKS FROM YOUR PROGRAM

  • Complete your showcase with the posters, and flyers you have had designed.
  • Place your print ads with the Diamondback, and the other student newspapers you have decided on. Placing your print ad in more than one campus newspaper is important for several reasons
  1. You are supporting diversity through advertising.
  2. Ads are much more affordable.
  3. Your Diamondback ad is daily while your other ads will be viewed monthly.
  4. You can target market your audience.

Write a concise description of your event that includes the WHO, WHAT, WHERE, and WHEN and have your program advertised on/in/with the

  1. WEEKLY EVENTS @ MARYLAND Calendar – 1/2 page Diamondback calendar featured every Monday. (amrusko@umd.edu)


  2. VisixTV/Channel 76 - Have your event listed on each TV on campus! (amrusko@umd.edu)


  3. USA Readerboards - Scrolling electronic boards on basement and ground level. (amrusko@umd.edu)
  4. WMUC FM 88.1 - FREE Public Service Announcements @ psa@wmuc.umd.edu.
  5. Diversions @ Diamondback - Does your event have an "arts" component? If so, it may be listed in the daily Diversions section. (diversions@dbk.umd.edu).
  6. Community Service Listserv
  7. Off Campus Student Involvement Listserv
  8. Finally, submit an e-mail to amrusko@umd.edu and ask that it be forwarded to the Publicity Listserv. This listserv includes; AASU, BSU, CSA, JSU, MSA, ISA, HSA, Pride Alliance, Freshman Connection and these other campus papers; Outlook, Public Asian, Black Explosion, Mitzpeh, La Voz Latina and Eclipse.

ONE WEEK FROM YOUR PROGRAM

  • Call 314-8618 and ask to have your poster displayed in the two Union sandwich boards.
  • Distribute table tents.
  • Hand out flyers.
  • Call the newspapers on campus and ask them to cover your event. Next day stories validate your program, especially if it is an annual event.

DAY OF EVENT

  • ...try to enjoy it. You've done a great job!